CeoTelechaje 
In a major shift, Sony is giving operational control of its home entertainment division—covering TVs and audio—to China’s TCL.
The two have agreed to form a global joint venture. TCL will own 51% (controlling stake) and Sony 49%. The new company will handle everything from design and manufacturing to sales and support, while keeping the Sony and Bravia brand names alive.
Sony brings its premium brand and decades of AV expertise; TCL brings massive scale, advanced display tech, and a cost-efficient supply chain.
The move highlights how tough the TV market has become—prices have fallen for decades due to intense competition and manufacturing advances. Sony has been exiting tough consumer businesses for years (like Blu-ray and VAIO PCs), making this partnership a strategic way to stay competitive.
If all goes smoothly, the deal should be finalized by March 2026, with the venture starting up around April 2027.
What’s your take? Smart partnership for a tough market, or the end of an era for Sony? Let me know below.
