CeoTelechaje 
The global PC market ended last year strong. Shipments grew nearly 10% in the final quarter, driven partly by holiday sales and partly by consumers buying early to avoid upcoming price hikes due to a major memory shortage.
Who Sold the Most?
The top five brands held their usual ranks:
1. Lenovo (25.3% share)
2. HP (20.1% share)
3. Dell (15.4% share)
4. Apple (9.3% share)
5. ASUS
The Memory Shortage is a Game-Changer
This isn’t a small blip.Analysts say the component shortage will “reshape market dynamics” for the next two years. We might start seeing new PCs with less RAM to manage costs, and some smaller brands could struggle to survive. For DIY builders, upgrades might get more expensive or need to be delayed.
What’s Next for 2026?
While total shipments might dip this year,the overall market is expected to become more valuable. Why? Rising memory costs will push the price of new PCs up.
The bottom line: The PC landscape is shifting quickly, and both buyers and companies will need to adapt.
